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Film promoting use of Technicolor process to industrial film producers.
This movie is part of the collection: Prelinger Archives
Producer: Technicolor Corporation
Audio/Visual: Sd, C
Keywords: Motion pictures: History; Motion pictures: Production; Motion pictures: Industrial
Creative Commons license: Public Domain
|Movie Files||Cinepack||MPEG2||Ogg Video||512Kb MPEG4||HiRes MPEG4|
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Subject: THE CHICKEN IS BREATHING AT 5:47 !!!
Just thought you'd like to know.
Subject: Color Was In!
Interesting timing. Walls in circa 1950 went wild with dense very dark saturated colors. Cerulean Blue, Forest Green, Plum, and Deep Cocoa Brown were applied on the walls in our house that year. Our neighbor had black walls in the bathroom and deep crimson walls in the livingroom and this appetizing watermelon color in the kitchen. (That all changed rather suddenly about 1959 when everything went off white or pastel; colors like moon mist beige swedish blue and petal pink.)
I think this clip was aimed at companies that advertised in magazines like "Life" which still had black and white ads but wanted to sell more color ads probably to increase reader appeal.
Subject: i love technicolor!
i love technicolor! some of my favourite films of all time are in technicolor.for those who dont know, technicolor was a technique to make color films used in several classic films made in the 20's, 30's, 40's and 50's."gone with the wind" was in technicolor, as was "the wizard of oz".i simply love films made in glorious technicolor, and i simply love this film. it's a little slow at some points, but "Technicolor for Industrial Films" is still a classic film well worth downloading from archive.org!
Subject: This is not JUST a review, but a review in the Prelinger Archives!
Interesting overview of how Technicolor could work for you! This film is one of the more amazingly preserved on this site, or maybe Technicolor doesn't fade, because this film looks amazing. When the narrator is commenting on the richness of the fabrics, he's not lying. Even on an MPEG-1 file, you can see the details. Great! I really liked the shill here, Technicolor can work wonders for your products! From linoleum to Yes! Dreft detergent! Liked the black and white and color comparisons too. One final thing, Don't JUST accept films using Technicolor, but a 'Print BY Technocolor'. There's a world of difference, (though they don't bother to explain what those differences are). Highly recommended!
Christine Hennig -
Subject: Technicolor for Industrial Films
In the 1950's, people went color crazy. New technology allowed advertising and products to be made in all kinds of bright colors and consumers ate it up, which is why so much 50's stuff seems so garish today. This industrial film was made for industrial filmmakers (even they weren't exempt from watching this stuff) to try to get them to make their films in Technicolor. All kinds of brightly-colored products are shown while the narrator tells us how they can only properly be portrayed in Technicolor. Strangest moment: While the narrator talks about "family dinners we all know and love", we see the mixing of a scotch and soda. Most mstable moment: A black maid helps her white mistress get dressedÃÂÃÂin a film about color this really begs for msting! Most unbelievable moment: The claim that Technicolor reproduces fabrics so accurately that films could replace swatch books.
Ratings: Camp/Humor Value: ***. Weirdness: ***. Historical Interest: *****. Overall Rating: ****. Also available on Our Secret Century, Vol. 1: The Rainbow Is Yours.